Macky AI

Kinetic Consulting, an award-winning consultancy based in Sydney and Dubai, wanted to improve the user experience and visual design of Macky.ai, their AI-powered business consulting platform. Although Macky.ai provided valuable insights through AI and traditional consulting methods, users struggled with navigation and understanding the platform's features. The client sought to make the website and web app more intuitive, attractive, and user-friendly.

At Anatic, we began by conducting a thorough UX/UI review. We examined usability issues, user journeys, and design consistency. Working closely with the Macky.ai team, we pinpointed areas needing improvement and made targeted design changes. These changes simplified navigation, clarified complex tasks, and enhanced the overall look and feel. We also created engaging videos introducing Macky.ai’s capabilities, helping users quickly get started with the platform.

As a result, the Macky.ai platform became more intuitive and visually appealing, matching Kinetic Consulting’s high standards. User feedback showed improved ease of use and increased engagement, confirming the effectiveness of Anatic’s strategic UX/UI enhancements.